Zoos Victoria wanted to run a competition to encourage their members to visit all three zoos: Melbourne Zoo, Healesville Sanctuary and Werribee Open Range Zoo. If members visited all three zoos within a set time period, they went into a draw to win a family holiday to San Diego Zoo in California.
My task was to come up with a name and branding for the competition, to be used across print, digital and onsite.
I also developed an activity booklet for children to complete – a 'Zoo Member Passport' – with stickers to be collected upon completion at each zoo.
Illustrator Heath McKenzie converted my concept sketch into the final illustration used.
Zoo News (member magazine) advertisement
'Zoo Member Passport' (child's activity booklet) and stickers
