Zoos Victoria is passionate about ensuring the survival of threatened animal species. As a not-for-profit conservation organisation, they rely heavily on funds raised through programs such as "Adopt an Animal".
The "Adopt an Animal" campaign communicated a powerful and clear message through engaging photos of animals, a strong message and a new "Adopt an Animal" logo. This campaign extended to brochures, postcards, onsite displays and "adoption packs" containing information on each species up for "adoption".
