Cricket Australia required event branding for The Pink Village – their new food, music and entertainment precinct for cricket fans attending The Domain Pink Test, Sydney in January 2019.

The Pink Village branding needed to feel friendly and welcoming, reflecting the fun and inclusiveness of the event, as well as complementing the McGrath Foundation brand. It was essential that the brand was versatile and easy to use, as it needed to be reproduced in a variety of print and digital assets – from Facebook to the supersized SCG scoreboard, balloons to banners, menus to signage.