Brief: Come up with a promotional item to be distributed in the 'Bounty Newborn Pack' to new mums while at hospital - to include an incentive to take up a Zoos Victoria Membership.
Solution: A growth chart was a cost effective, useful item which would have a long life on a child's bedroom wall and be a constant Zoos Victoria presence/reminder. A "congratulations" card contained a special membership offer.
I decided upon celebrated children’s book author and illustrator Anna Walker to provide the illustrative content - a perfect fit.
