Branding and promotion of a world-first interactive experience, "I, Animal" – part multi-media tour, part theatrical experience – for adult audiences at Melbourne Zoo. The client was looking for something quite different to their usual Zoo branding - "a tiny bit messier, bit uglier/quirkier". Something that would capture the unsettling feeling that there is an animal within all of us.
I sourced and briefed the artist Matt Cipov to produce these original line art illustrations for Melbourne Zoo, which I then coloured and developed into street posters, outdoor, street press, flyers, Avant Cards, t-shirts, online, radio and a TVC (shown primarily at cinemas).
Avant Cards
Flyers
Press
T-shirt
Outdoor
Onsite Signage
Production: Cassette Print
Production: Cassette Print
Digital
TVC
Production: Visual Playground
Production: Visual Playground